In 2009, I created a new brand, identity and name forĀ UMe Credit Union in Burbank. In developing their brand platform we identified that the credit union had a fun, quirky streak. And that talking about money could be more like a fun conversation and relationship story. The brand flourished and in 2015 we updated it with a series of illustrations that convey important topics for a financial institution but convey a proprietary look that builds of of the existing identity, spirit and color palette.
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